Every business owner wants more customers, but not everyone knows how to find those customers. Here are four tips to help you find customers and grow your business:
1. Get creative with business cards.
Business cards are easy to ignore. If you give someone a typical business card, it's likely to get lost in their wallet or pocket. Lots of people just throw away business cards. Catch their attention by doing something different. Instead of giving a potential client a piece of card stock, give them a business card printed on a magnet. Imprinted business card magnets make you stand out because they're unusual. People can put your magnetic business card on their refrigerator, where they'll be reminded of you several times per day.
2. Attend conventions and trade shows.
Sign up for trade shows to present your products to a wider audience. You're likely to find potential customers here, since people who attend trade shows are in the market for the kind of goods you provide. Conventions can be a good opportunity to network with others in your industry. You may be able to barter with fellow entrepreneurs that you meet, which is a boon to any business owner.
3. Utilize social media.
This is the age of the internet, where it's never been easier to connect with people digitally. Use this to your advantage by advertising via social media. There are many social media platforms available these days, but don't get overwhelmed. You don't have to be on every social media platform in order to be effective. Start by picking one or two platforms that work well with your business. For example, if you are an artist, Instagram might be a good fit for you due to its visual nature. Interact with your customers on social media. Answer their questions, "like" their comments, and share information that might be relevant to them.
4. Under-promise and over-deliver.
Ultimately, the best way to grow your business' reputation is by doing good work. Exceed your clients' expectations whenever possible. Go the extra mile and provide excellent customer service. Happy clients will tell all their friends about you, and word-of-mouth is the best form of advertising. This strategy costs you nothing, but it can have a big payoff.
It's important to make a good impression on potential customers. Use these tips to advertise your business, network, and ultimately bring in more business for your venture.